Real chefs don't measure.
That's a myth. Most chefs do measure, and when they don't, it is because they have been cooking a long time or the recipe is very familiar. They understand the amounts of ingredients they are adding because they started out measuring. This is the primary reason you should measure - because you will learn how to cook better.
As you are measuring, it is a great idea to begin learning what is in each measured ingredient. For example, the rule of thumb is that a teaspoon of oil or butter contains about 50 calories and 5 grams of fat. Sometimes the choice of fat might be a little better for you, but whether it is olive oil or butter, the fat you are measure still contains fat and calories.
Butter enhances the flavor and texture of recipes in a way that few other ingredients can. Most of the time you don't need much, just a bit works wonders.
So when you cook, measure. This is also one of the simplest tips for reducing calories and eating healthy.
The example of butter is a good one, but again, all fats are calorie dense. Television chefs randomly pour oil into pans without thinking about the added calories. That extra oil doesn't add much to the flavor or texture of their recipes.
Salt is the ingredient to be the most careful with. It's easy to add more sodium to a dish than you need and most recipes are much too salty to begin with. It is easy to cut back on your sodium intake by measuring carefully. A teaspoon of salt has about 2,300 milligrams of sodium. 1/8th teaspoon of salt per portion works to make most dishes just salty enough: this is about 300 mg of added sodium. Use this as your starting point, and reduce or add salt depending on whether there's an ingredient that contains more sodium, such as parmesan cheese or soy sauce.
There is research that show if you don't add salt to the recipe but use salt at the table, you will consume less sodium.
Using a salt grinder works great. You'll need to experiment a bit with your own grinder to know just how much yours puts out, but it is great for salting fish or meat before cooking, for example. The same applies to a pepper mill. Measure so yo know how much your salt mill dispenses. For example, 1/8 teaspoon with ten cranks of the grinder, so that's 1/16th teaspoon with 5 turns.
Baking is an exacting science that requires careful measurement to make sure that everything turns out OK. This is the case with cooking as well, and you should use measuring cups and spoons for all ingredients, such as milk, chicken stock, flour, rice, oatmeal and the like. There is research that shows rounding the top of a measuring cup instead of leveling it off can add up to 30% more calories. Measuring keeps excess calories from creeping into your diet.
Professional bakers use scales to measure their ingredients and this is another lesson we can learn from them.
If you are going to purchase only one piece of equipment for your kitchen, make it a scale.
Weigh your chicken, beef, potatoes, pasta, and the like. Most recipes are written using measuring cups and spoons, but learning to weigh foods helps you to understand what a proper portion size is. You'll quickly get a feel for just how much 4 ounces of chicken or fish is, for instance. This will not only keep you on track with your calories at home, but you will come to realize just how many extra calories there are in restaurant food because you will know what a normal portion size is.
As you are measuring ingredients pay attention to what is in that measure. Over time you will come to find there are similarities in the amount of calories in specific ingredients. For example, 4 ounces of chicken thighs contains 137 calories, 4 ounces of salmon 161 calories and 4 ounces pork tenderloin 124 calories. Not the exact amount of calories across the three but close and by understanding the nutrition information in each ingredient over time you can begin to feel more comfortable reading recipes and knowing whether they are healthy just by looking at the list of ingredients.
The How and Why of healthy eating. Everything from why you should eat breakfast to whether red meat or coffee is bad or good for you, all in straightforward terms.